1. What the Great Gatsby has to do with startups

    The Great Gatsby is the "Great American Novel" not just because of its plucky heart but because its themes resonate through eras. The "new money" at the time were the financiers of old: the "West Egg" to the "old money" aristocracy of East Egg. Decades later, most of the largest…


  2. Lessons Learned for DogSync on Product Hunt

    Hey guys, I wanted to do a quick write up of what's going on with DogSync on Product Hunt, as there's often little material that's written about the channel. If you add value and are able to put it in front of the right people, I've seen Product Hunt do…


  3. Growth isn't about the numbers

    When I was in my digital marketing infancy (I now consider myself somewhere between digital marketing adolescence and living-in-the-basement adulthood), I had an unhealthy fascination with the numbers. If you've ever worked in a startup context, you know which ones I'm talking about: the key metrics that flash in and…


  4. Brand Hacking: How Startup Marketers Can Create Powerful Brands

    I've always been a big believer in the power of brands. The communication of value and assured quality has helped create household names: there are entire categories of products that are named after the brand, from Kleenex to Xerox. It's always been a struggle for me to balance the vision…


  5. The Importance of a Morning Routine

    I've seen a lot of people talk about their morning routine as being essential for productivity. The research bears it out. Buffer took a look at the science behind morning routines and found out that self-control is like a muscle. If you can't stick to something you not lose out…